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Digital Marketing

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Develop fundamental and advanced knowledge of Digital Marketing.  This is a 5 module program covering topics in introductory Digital Marketing concepts, Social Media, Google Adwords, Google Analytics and advanced SEO strategies.

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This course will give you a solid foundation in the strategic, tactical and creative essentials of Digital Marketing.  Scratch the surface of core concepts including search engine optimization (SEO), email marketing, analytics and content marketing.

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Understand how to integrate Social Media into your Digital Marketing Strategy. Familiarize yourself with multiple social media platforms and how to best utilize them for your business.

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Learn how to use Google Analytics, an essential measurement tool that allows businesses to collect intelligent data and analytics that will help them grow.

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Learn how to use Google Adwords, including the Search and Display platforms.  Google Adwords is a Pay-Per-Click (PPC) platform created by Google to ensure your business is visible on Search Engines and affiliate websites.  Learn PPC techniques that will help you maximize your spending.

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Learn SEO techniques that help businesses get maximum visibility on Search Engines

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