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DM Series: Social Media Marketing


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Social Media is an integral piece of any Digital Marketing Strategy.  This course will describe the role of Social Media in Digital Marketing, introduce students to various social media platforms, and discuss strategies on how to best utilize social media for your business.




  1. Review of Marketing and Branding Concepts

  2. Review of Digital Marketing and the role of Social Media in Digital Marketing

  3. Social Media Overview

  4. Developing a Social Media Strategy

  5. Finding the right channel for you and your business

  6. Introduction to Social Media Channels

  7. Best Practices

  8. Social listening and community engagement

  9. Paid Social Media

  10. Measurement and Tracking

This module is a component of the Digital Marketing (DM) Series.  Consider taking the complete Digital Marketing Program which also prepares students to write the Google Partner Certification Exam.  Click Here for details on the full DM program.

Training Model:




2 weeks @ 1 session per week

3 hours per session; 6 total hours

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