Digital Marketing Program (with Google Partner Certification)
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Develop fundamental and advanced knowledge of Digital Marketing. This is a 5 module program covering topics in introductory Digital Marketing concepts, Social Media, Google Ads, Google Analytics and advanced SEO strategies.
For individuals considering a career in Digital Marketing, make yourself more competitive in the field by becoming Google Certified. After completion of this program, prepare yourself to challenge the Google Certification Exam to become a Google Partner.
This course will give you a solid foundation in the strategic, tactical and creative essentials of Digital Marketing. Scratch the surface of core concepts including search engine optimization (SEO), email marketing, analytics and content marketing.
Learn how to use Google Analytics, an essential measurement tool that allows businesses to collect intelligent data and analytics that will help them grow.
Learn how to use Google Ads, including the Search and Display platforms. Google Ads is a Pay-Per-Click (PPC) platform created by Google to ensure your business is visible on Search Engines and affiliate websites. Learn PPC techniques that will help you maximize your spending.
Understand how to integrate Social Media into your Digital Marketing Strategy. Familiarize yourself with multiple social media platforms and how to best utilize them for your business.
Learn SEO techniques that help businesses get maximum visibility on Search Engines.
12 weeks @ 1 session per week
3 hours per session; 36 total hours
Module 1: Digital Marketing Foundations - 1 session; 3 hours
Module 2: Google Analytics - 3 sessions; 9 hours
Module 3: Google Ads - 4 sessions; 12 hours
Module 4: Social Media - 2 sessions; 6 hours
Module 5: Advanced Local SEO - 2 sessions; 6 hours
*By enrolling into a Modern Theory Institute course, students are agreeing to our Terms and Conditions