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Selling Made Easy: Principles of Selling


This course highlights a profession every bit as vital as those of Medicine, Law, Dentistry, and Education. The field of Selling has matured into a professional endeavour with evolving obstacles and challenges.

In the ‘New Economy’, salespeople will be guided by a new principle of selling: Partnerships are established and maintained through engagement selling and only when the salesperson creates customer value.  This course will introduce students to the Principles of Selling and highlight Strategies that will help develop customer relationships.

Zafar Siddiqui, MBA

The Instructor


Zafar Siddiqui has an MBA degree from The Institute of Business Administration.  He also holds a degree of M.S. in Marketing Communications from Chicago.  He has more than 30 years of experience with the F.M.C.G. sector both in the field of Sales, Marketing and General Management.  He was associated with Gillette for 15 years in Pakistan and Overseas.  His last assignment with Gillette was as Chief Executive for Gillette Pakistan (Pvt.) Ltd., and Area Director for Afghanistan, Sri Lanka, Bangladesh, Nepal & Maldives.  Mr. Siddiqui has taught at the Institute of Business Administration, University of Illinois and Moscow State University.

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SCHEDULE: Selling Made Easy


0:00 - 1:00 - Module 1: Selling in the New Economy


1:00 - 2:30 - Module 2: Skills required for Selling


2:30 - 4:00 - Module 3: Communication: How to Connect


4:00 - 4:30 - Break


4:30 - 5:45 - Module 4: Consumer Buying Behaviour


5:45 - 7:00 - Module 5:  Steps in the Selling Process




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