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Social Media for Individuals and Small Businesses 

 

This workshop is designed to provide an introduction to Social Media and it's benefits for individuals and businesses. No prior knowledge is required, making this course a great starting point for anyone interested in learning about Social Media Marketing.  Learn about the various Social Media platforms, explore strategies for customer acquisition, retention, engagement and more. From advertising, to measurement and content development, you can learn it all in this workshop.

Rosaleen Kavanagh B.F.A

The Instructor

 

Rosaleen Kavanagh is a Social Media Marketer, Bilingual Graphic Designer, Web Designer, Product Designer & College Instructor. She has held marketing roles in many mediums including; Web, Print, Packaging, and Apparel. Working globally she has done Social Media Marketing for companies in Canada, USA, Europe, Australia and the Fijian Islands, developing her expertise in branding and design and always aiming to provide unique, quality driven design solutions that best suit every client's needs. A graduate of Toronto's Ryerson University, she received a Bachelor of Fine Arts (B.F.A.) in New Media where she acquired an exceptional understanding of the image making process as well as theoretical and technical knowledge of Graphic Design, Photography, Video and Film. Rosaleen continues to teach Workshops in Social Media , Multi-Media Design as well as running RKCA the Rosaleen Kavanagh Creative Agency located in London, ON.

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SCHEDULE: Social Media for Individuals and Small Businesses

 

9 am - 9:15 am: Instructor Introductions and  review of table of contents

 

9:15 am - 10 am: Introduction to Pixlr Editor/Pixlr Express.

 

10 am - 11 am:  Introduction to FB: Introduction to FB Advertising & Brand                                         Recognition on FB

 

12 pm - 12:30 pm: Lunch Break

 

12:30 pm - 1:00 pm: Introduction to Twitter

 

1:00 pm - 2:00 pm: Introduction to Instagram

 

2:00 pm - 2:15 pm: 15 minute break

 

2:15 pm - 3:00 pm: Introduction to Cakemail & Mailchimp

 

3:00 pm - 3:30 pm: Introduction to Youtube

 

3:30 pm - 400 pm: Introduction to Google

 

4:00 pm - 4:30 pm: Workshop Review

 

4:30 pm - 5:00 pm: Q&A

 

COURSE OUTLINE