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Google Analytics is an essential measurement tool that allows businesses to collect intelligent data and analytics that will help them grow.
This course will teach students to use Google Analytics, including how to create an account, implement tracking codes and set up data filters. The course will also demonstrate how to analyze basic Audience, Acquisition and Behaviour reports, and set up goals and campaign tracking.
Knowledge in this course will prepare students to challenge the Google Analytics Certification Exam.
Part 1: Fundamental Concepts of Google Analytics
Introduction to Google Analytics
The Google Analytics Layout
Basic Campaign and Conversion Tracking
Part 2: Advanced Level Google Analytics
Data Collection and Processing
Setting Up Data Collection and Configuration
Advanced Analysis Tools and Techniques
Advanced Marketing Tools
This module is a component of the Digital Marketing (DM) Series. Consider taking the complete Digital Marketing Program which also prepares students to write the Google Partner Certification Exam. Click Here for details on the full DM program.
3 sessions @ 1 session per week
3 hours per session; 9 total hours
DM Series: Google Analytics
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