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DM Series: Google Analytics


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Google Analytics is an essential measurement tool that allows businesses to collect intelligent data and analytics that will help them grow.

This course will teach students to use Google Analytics, including how to create an account, implement tracking codes and set up data filters.  The course will also demonstrate how to analyze basic Audience, Acquisition and Behaviour reports, and set up goals and campaign tracking.


Knowledge in this course will prepare students to challenge the Google Analytics Certification Exam.




Part 1: Fundamental Concepts of Google Analytics

  1. Introduction to Google Analytics

  2. The Google Analytics Layout

  3. Basic Reporting

  4. Basic Campaign and Conversion Tracking


Part 2: Advanced Level Google Analytics

  1. Data Collection and Processing

  2. Setting Up Data Collection and Configuration

  3. Advanced Analysis Tools and Techniques

  4. Advanced Marketing Tools


This module is a component of the Digital Marketing (DM) Series.  Consider taking the complete Digital Marketing Program which also prepares students to write the Google Partner Certification Exam.  Click Here for details on the full DM program.


Training Model:




3 sessions @ 1 session per week

3 hours per session; 9 total hours


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