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DM Series: Advance Local SEO Techniques

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Search engine optimization (SEO) is crucial to the success of every business.  Local SEO is particularly important to "brick and mortar" stores and services.  Customers no longer rely on the yellow pages anymore, they turn to Google instead.  This course will help businesses of all sizes achieve maximum visibility on search engines and drive more traffic to their website and ultimately to their stores.




  1. What is local SEO

  2. Understanding local ranking factors

  3. Evaluating your website

  4. Identifying your top keywords

  5. Researching the competition

  6. Optimizing your site structure

  7. Using and testing structured data

  8. Creating localized content

  9. Optimizing on-page elements

  10. Tracking results

  11. Acquiring local citations

  12. Creating a Google My Business Page

  13. Securing backlinks

  14. Collecting Reviews

  15. Handling multiple locations

This module is a component of the Digital Marketing (DM) Series.  Consider taking the complete Digital Marketing Program which also prepares students to write the Google Partner Certification Exam.  Click Here for details on the full DM program.


Traning Model:




2 sessions @ 1 session per week

3 hours per session; 6 total hours​

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